Our Mission

Our mission is to promote and protect Humboldt County's position as the premier cannabis growing region in the world. Cannabis cultivation is changing with the legal landscape. The recognition that Humboldt County's growers have earned is the region's strategic asset. Humboldt County Cannabis exists to preserve the Humboldt Cannabis brand by:

Labeling only cannabis grown right here in Humboldt County, California.
Implementing consensus based standards for quality.
Protecting the label by preventing its use on cannabis that does not meet the standards of origin and quality.

Cannabis buyers know that cannabis sold under the Humboldt County Cannabis label is authentic, grown in Humboldt, and meets the high standards of quality that Humboldt Cannabis is known for.

Who Can Use the Label?

Any entity that meets the standards of regional origin and quality can license the label. Together, we will preserve Humboldt's unique heritage as the source of the best cannabis, the community of the best growers, and the premier cannabis destination in the world.